Our Designer's Take on Zero Waste Techniques: Crafting with Sustainable Precision

The fashion industry reigns as one of the globe's most lucrative and influential sectors, but with great power comes great responsibility. Unfortunately, fashion also holds the title of the world's third most wasteful industry, casting a shadow on its dazzling creations. Contributing approximately 10% of the annual global carbon footprint and seeing roughly 15% of fabric meet its end on the tailor's floor, the industry faces a sustainability challenge.

Our Designer’s Perspective: “When we heard that vēva’s materials are handwoven, we thought about the waste from traditional methods and didn’t want to waste any of this rare handwoven piece. We considered the zero waste cutting technique —focused on using every bit of fabric. It’s like solving a puzzle, ensuring everything fits perfectly. It’s a creative challenge in fashion, but it’s versatile, being loose-fitted and androgynous, making it gender-inclusive.

We envisioned taking it a step further by making it double-sided so we could get two pants in one, or incorporating various methods of wearing it instead of the traditional single way.”

Hint: When designing, consider the pieces as puzzle pieces, fitting them together at different angles to find the perfect fit. Though challenging, the result is a beautiful garment with zero waste.

While this process may seem new, its roots run deep. Centuries ago, artisans crafting Indian Sarees and Dhotis and Japanese Kimonos understood the value of every inch of fabric. Today, with huge machines doing most of the work, we mustn't overlook the hand-weavers preserving age-old techniques. They are the true protectors of a tradition that weaves sustainability into every thread.